I had an informational interview a few weeks back with Portland public relations firm CFM. Our discussion led to the then pertinent and timely arrival of the Ipad, and we both agreed it would become a standard tool of the PR trade.
Before this undernourished looking machine becomes my next time-sucking gadget addiction, I have a few brewing thoughts that must be hashed out.
“Ipad:” Like many others, I didn’t like the name Ipad to begin with, and I don’t like it now. A discussion I had last night prompted a quick brainstorm of better names, including “Itab,” “Itablet,” and “Islate.” Other names like “Ipon,” Imaxi,” and “Iultra-thin” were generated, but were discarded for being equally or more faulty than the current.
AppleDictionary: I don’t want to admit that Mac has this power, but they do, so here goes: Mac steals words. Don’t be surprised if you find yourself citing word definitions from AppleDic in the future.
When you Google search the word “apple,” you must scroll past six results for Apple Inc., before you find anything related to America’s second favorite fruit. (The banana is #1, so they will probably steal that too.)
Other examples include:
Looking back, I think the name Ipod touch was chosen as to avoid saying “Itouch,” which could have been equally as risky as Ipad. That said, I’m sure they could have pulled it off. When Apple takes on a word, the word takes on an Apple meaning. So too will happen with “pad,” and just as easily could with AppleDic. (Just to clarify, this is not a legitimate Apple product.)
In PR: In addition to my distaste for the name “Ipad,” I had difficulty grasping the market potential of the product. Who needs this? Who wants it? Now, I do.
This post from Communications Conversations does a good job summing up the Ipad’s potential uses in the public relations industry, as well as many others. I’ve had more than one conversation that has highlighted the same ideas.
The pad will make presentations more dynamic, giving viewers a hands-on interaction with multimedia. The owner can sign people up to mailing lists or become Facebook fans and Twitter followers whether they’re on a bus or in a bar. We can access a social media press release instantly to help us quickly tell the story.
But, to end this post with a question, Apple isn’t the only tech giant with their hands in the cookie jar. Have you seen the Microsoft Surface? I’m excited to be a part of the next tech revolution, and to see how these developments change our careers.