Monthly Archives: April 2010

My Dream Job: Food PR.

You can probably tell my from blog roll that I am really passionate about food.  I love reading about, preparing, looking at, discussing, and, of course, eating food.

Two years ago I tried to convince my parents that I should drop out of college and attend culinary school in San Francisco. They wisely advised me to stay in school.

Reluctantly, I followed their advice, but I’m still dedicated to incorporating this basic necessity into my future plans. So, how do I combine my passion with my PR education? I need to get hired at the MacKenzie Agency.

This California based communications agency “does one thing really well,” and it’s my favorite thing. They are choosy about their clients,  considerate of their reputation, and focused on results. If there is one thing that matters in PR (and everything else), it’s results.

And are they getting them? You decide. They’ve garnered media attention for their clients in such significant industry publications as Food & Wine, Sunset, and Bon Appetit, and the attention of the New York Times, The Wall Street Journal, and the Chicago Tribune.

Another stellar firm and dream employer of mine is Hunter Public Relations, a firm based out of New York, New York that represents many fields but focuses on the food, nutrition, and spirits industries. Why would I want to work for them? Because they are expert PR professionals who get to be creative and have fun.

My favorite example of their work is the “Bailey’s Shiver Truck.” Hunter PR’s goal was to get target audiences drinking Bailey’s® Irish Cream during the summertime, as it is usually thought of during the winter months and holiday season. The Hunter team created a summertime beverage, the Baileys Shiver Cocktail, and the Baileys Shiver Truck. On hot July nights in St. Louis or New York you could text “SHIVER” to 69866 and the truck would deliver ice to your party!

Hunter PR: Baileys Shiver Truck

Through my research I’ve found that if you want to do PR in the culinary industry, you don’t necessarily have to go to a big firm like Hunter or Mackenzie. This article that I found at The Nibble exemplifies the fact that restaurants and small businesses are really beginning to turn to PR as a way to expand their visibility. A public relations student like myself, or possibly like you, can approach small businesses as individual contractors and provide affordable services and fresh ideas.

“Emulating can be good, imitating is usually bad (and uninteresting).”

So says Amber Naslund in her blog post “9 Ways to Breath Life Into Your Blog.” Her tip is to “Minimize the Me Too Posts,” because if it doesn’t provide a new perspective it isn’t worth posting.

The tip really got me thinking about the way communication has evolved, specifically social media. The video below helps describe what I’m thinking. Check it out.

The residents of Scooptown realized that it’s okay to like the same flavor of ice cream as your neighbor, but it’s better to have the option of making your own. You never have to take advantage of such options and, realistically, many people won’t. Lots of people don’t understand Twitter, use Facebook,  keep a blog, or even read a blog. But many people do. Those people are ice cream makers.

Social media gives us the opportunity to build ideas through communicative collaboration. When Amber says we should “Minimize the Me Too post,” she is absolutely right. We have the capability to innovate, create, elaborate on or refute ideas with the tap of our fingers, making the flavors limitless.

At this point I must heed another of Amber’s tips, “Be Okay with Incomplete Thoughts.” There isn’t any specific point to be made by this post, but I wanted to acknowledge the incredible opportunity that social media provides. Anyone with access to the world wide web can have their voice heard. Social networking is universal, democratic, and inclusive, but the best part is that it’s unrestrictive.

That being said, there is no reason to say “me too,” because you can always say “me too,” “here’s why,” and “what’s more.”

First blog post: Ain’t got a lot, but its got life.

I’ve included this video in my very first blog post because it represents how I feel about diving into this first post. It may be lacking a lot of the features that make it a good post, but it reflects who I am and what I hope to accomplish with this blog.

In order to introduce myself, I’m sure it’s reasonable to begin with my interests. I love music but I don’t play any instruments and I like art but I’m merely a doodler. I don’t mind photographs but mine never seem to turn out. I enjoy snowboarding but primarily on account of the scenery…not the exercise. I like trying to solve problems, though I rarely succeed, and I love to write. I suppose a combination of the two sparked my interest in public relations: solving problems through creative communication.

Speaking of unsolved problems, I’m about to receive my Bachelor’s Degree in Journalism and Communications with a PR focus and I have no idea what to do with it. I generally believe things will fall into place, and until then I’ve secured a good job at a great restaurant. I imagine myself working in corporate or firm PR and hope to get my MBA one day.

I wouldn’t mind working in the music industry, maybe booking bands and planning events, but it seems too desirable to be realistic. That being said, my current position as marketing director at KWVA 88.1 fm, the UO campus radio station, has me headed in the right direction. I’ve also worked as public relations director for Ethos Magazine, a publication that reflects many of my own interests.

So, as my introductory blog post, I introduce you to my blog. It will be about all of these things from the perspective of a PR student. I hope it will be interesting, informative, or at least laughable to you, so at least one of us is having a good time. Enjoy!